Founded by women, for women who want premium results without the premium price. We believe every woman deserves a beautifully painted home that reflects her style and values.
It started with a simple frustration: why was premium paint so expensive and complicated? As working women who love beautiful homes, we were tired of choosing between quality and affordability.
We spent two years working with manufacturers to create the same high-quality, zero-VOC paint as the big brands, but with a direct-to-consumer model that cuts out the markup. No middlemen, no fancy showrooms - just premium paint at a fair price.
Every color in our collection is hand-selected by our team of women who understand what it means to create a home that's both stylish and smart. We curate colors that work beautifully with the brands and styles modern women love - from Target's accessible chic to Nordstrom's sophisticated elegance.
The principles that guide everything we do
Every color in our collection is curated specifically for design-savvy women who value both style and smart spending.
Same high-quality formula as leading brands like Sherwin-Williams and Behr, but at a price that makes sense.
Zero-VOC formula means beautiful colors without compromising your family's health or indoor air quality.
Built by women, for women. We listen to our community and curate colors based on real feedback and trends.
The numbers that show the impact we're making in women's homes
The women behind Dwell who are passionate about color and design
Founder & Color Expert
Former Sherwin-Williams color consultant with 12 years of experience helping women find their perfect palette.
Interior Designer
Certified interior designer specializing in affordable luxury and modern family homes.
Product Development
Chemical engineer ensuring every batch meets our premium standards while staying eco-friendly.
We use the exact same high-quality ingredients as brands costing 40% more. No compromises on coverage, durability, or finish.
Every batch is tested to ensure zero volatile organic compounds. Safe for nurseries, bedrooms, and every room in your home.
Love your paint or return it within 30 days for a full refund. We're that confident in our quality.
Free shipping on all 4-gallon bundles. Your paint arrives in 3-5 business days, ready to transform your space.
We stand behind every gallon with our 30-day satisfaction guarantee. If you're not completely happy with your Dwell paint, we'll make it right.
Beautiful homes shouldn't come at the expense of our planet
Our paint contains zero volatile organic compounds, making it safe for your family and better for indoor air quality.
All our paint containers and shipping materials are recyclable or made from recycled content.
We offset 100% of shipping emissions through verified carbon offset programs focused on reforestation.
Join thousands of women who have discovered the perfect combination of premium quality, smart pricing, and colors that truly reflect their style.
30-day satisfaction guarantee • Free shipping on bundles • Zero-VOC formula